Who Said We Have to Age Quietly?

There are a lot of messages about how women are supposed to age.

Gracefully.

Quietly.

Preferably while trying very hard not to look like we're aging at all.

No, thank you.

At Betty, we're much more interested in aging vibrantly.

Not trying to be 30 again. Not pretending our bodies haven't changed. And definitely not disappearing quietly into the background.

We're still here.

And there is a lot of living left to do.

More Yourself, Not Less

Maybe one of the best things about getting older is that you start figuring out what actually matters to you.

Wear the lipstick.

Let your hair go gray—or absolutely don't.

Lift the weights.

Learn to paint.

Write a book.

Take the trip.

Kayak at sunrise.

Change careers.

Fall in love with Pilates.

Plant the garden.

Have great sex.

Stay out too late occasionally.

Go to bed at 8:30 because you want to.

Say yes more often to the things that light you up—and become much more comfortable saying no to the things that don't.

There isn't one right way to do this.

That's kind of the point.

Take Care of the Body That's Taking You There

We don't believe taking care of yourself is about chasing youth.

It's about supporting the body you have so you can keep using it for the life you want.

Move it.

Rest it.

Feed it well.

Put beautiful things on it.

Pay attention when it asks for something.

Give it sunshine, sleep, friendship, laughter, touch, creativity and occasionally a very long bath.

Your body isn't something you need to apologize for because it's getting older.

It's the vehicle for everything that's still ahead.

Stay Curious

Try something you've never done before.

Learn something.

Make something.

Go somewhere.

Meet someone.

Change your mind about something you were absolutely certain about ten years ago.

Ask more questions.

Laugh at yourself.

Be interested.

Because maybe aging well isn't really about staying young.

Maybe it's about staying engaged with your own life.

At Betty, that's the kind of aging we're interested in.

A little wiser. A little braver. Hopefully a little funnier.

And increasingly comfortable being exactly who we are.

Who said we have to age quietly?

Certainly not Betty.